Just like most bloggers, we receive
a lot of songs from artistes and a lot of theses artistes ask what
it’d take to get their songs on prominent platforms online.
By Philip Asuquo
so you sent your song to those bloggers and have been waiting for
eternity for them to upload it? So you are thinking to yourself ´Who do
they even think they are?’ and decide to cross out bloggers and use
mainly radio and TV for your promotional efforts…Or better still, you
will create your own blog and won’t take none of their delays anymore….
internet has seemingly become the faster and surest route to exposure
than the traditional media – TV, radio, magazine etc. This is obviously
true as a lot of brands, companies, professionals, organizations etc
have leveraged their efforts by making use of online advertising and
presence to their advantage.
major set of persons who have enjoyed quite a boost to their input from
the internet are music artistes. The internet gives them fame within
seconds of putting up content that goes viral and spreads across the
From every indication, the world will move
more online so it’s only apt that everyone gets a good presence online
and keep strengthening it.
Alright, back to the issue
at hand. As a blogger, I receive a lot of songs from artistes all over
the world, just like other bloggers do too. Most of those songs never
get put online and this is due to different reasons. Some of the songs
get online but don’t receive the desired ‘hits’ and downloads.
blogging started out in Nigeria with the likes of Linda Ikeji, Uduak Odouk
(Ladybrille) who blogged society news, living tips, music etc. Main
stream music blogging came with the success of NotjustOk, 360nobs etc.
Today, we have a horde of blogs and they all are doing great in
spreading songs across to different audiences online.
thing most artistes overlook is that most of the said ‘big’ blog names
they know are no longer the ‘pepper’ like they used to be. Also, putting
your song on most of the ‘big sites’ might not give you the necessary
downloads ‘cos most of the visitors go there looking for songs from
certain celebs and just might overlook your work.
your song on a platform that gets few visitors or one that gets fake
traffic might not help your work too. You need a blog that
gets hits from other artistes, DJs, promoters, record label owners,
marketers, show organizers, music fans, etc as this ensures that your
effort is being seen by the relevant audience. This is a topic for
another day/post where I will give you tips on how to pick the right
platforms and position your work for massive hits online.
In the meantime, let’s uncover the top reasons your song won’t be blogged, shall we?
most artistes send their songs to bloggers, they do not include
adequate information or material needed. Most artistes send in their
songs without pictures/song art. Some of them send song arts that are
very poorly designed. Another problem is that they send in a poor
write-up and expect the blogger to put it up like that or work on it.
Truth is, most bloggers don’t have time to sit and work on your post so
it’d help if you get all your materials ready and right before sending
is necessary that artistes should be sure of the platforms they send
their songs to. It’s inappropriate to send secular songs to gospel blogs
or send certain songs to blogs that don’t premiere your kind of music.
Another thing that makes bloggers reject your song in this direction is
if your song is ‘wack’or carry inappropriate lyrics. Poor mixing,
horrible vocals and poor delivery all add up to it.
is the bane/crux of the issue. One major thing that makes a blogger
overlook a song is when the artistes don’t show appreciation in any way.
There are different forms of appreciation and they range from financial
support and referrals to merely sharing the links to your song post
with your contacts. A lot of other bloggers I took the issue to
complained about this so I’ll be giving it more length.
take ‘financial’ up and digress it. You see, a lot of artistes don’t
understand that bloggers have expenses they take care of from time to
time that are directly linked to their jobs as bloggers and otherwise.
Merely downloading your song from the net and uploading it on their blog
costs them chunks from their internet subscriptions. Spending time to
spread and promote your work also eats up their time and money but yet
they do this cos it’s necessary if your music must spread.
yes, they have real life financial commitments like you do. They pay
for BIS subscriptions, internet data plan for their modems, feed,
support friends and families with cash, etc.
pathetic when an artiste uses a blogger’s platform to get his music out
and does not think it apt to compensate the blogger for expenses
incurred in putting up and hyping the songs.
pay production costs to producers, ‘payola’ to radio and TV
On-Air-Personalities to get their music on air, they pay for their promo
CDs, etc but don’t want to pay bloggers for building a platform that
promotes their work and put the said work on it.
they hope to ‘blow’. Paying TV, Radio, Newspaper people to promote your
song and overlooking bloggers in this 21st – Internet – Suave- Century
is a misnomer and reeks of lack of foresight. The internet gives you
more access to your fan base and stakeholders in your sector more than
the traditional media. Besides, you can boost whatever you do on
radio/TV and newspapers/magazines with your online presence. Can your
fans call in radio stations to get your music on a cd or in their
laptop/phones? But yes, they can get them from the net into their
phones, laptops and even CDs and play whenever they want to.
blogger friend of mine said “Surprising the blogger with gifts
occasionally” helps. Everyone aims for greener pastures and a better
deal in life…If a blogger is helping you get one, it’s only apt that you
appreciate him/them from time to time. Be partners in progress. And
yes, progress is best when mutual.
Just as artistes complain about not getting paid for their work or being underpaid, so it is with bloggers.
4. You’ve been Blacklisted
you shocked to know this? Yes, artistes get blacklisted by media men
including bloggers. What does it mean to be blacklisted? If your name
gets on a blacklist, it means no one will touch material from you and
this often occurs when you treat a particular set of persons wrongly
over a period of time and they get to find out and decide to avoid such
result is that your music or material won’t receive the push it should.
Even if it gets put up, it won’t be made to receive the kind of traffic
it should. Professional bloggers know how to drive traffic to a
particular set of posts so it doesn’t end in having your song online.
That song needs push. If you are on a blacklist, you might get an upload
but no push.
I recently saw a blackberry messenger (BBM) broadcast from a fellow blogger that states thus;
Shoot Video of N500k and spend over N200k [extra] on it yet you can’t
pay promoters/bloggers or PR managers to [handle] a professional promo
for it….Dear artiste, the devil is dancing ‘xxxxx’ with your music
career. Wake up and invest in your career”.
lot of successful artistes know the importance of having a good
representative stand in for them when it comes to taking their music to
the pro league.
just can’t remain in the fish jar and feel you are swimming in the
ocean. If you plan for your music to go viral more than once, you should
have a structure in place that will compensate the people that help you
advise that you get a good blogger who knows his onions and whose
onions other bloggers know and respect to be on your team and handle
your online publicity. Your work is best when its sent from one blogger
to the rest because getting your song/video release in the right format
and other things will be taken care of by the said blogger.